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1

Hollywood Looks at Its Audience: A Report of Film Audience Researchby Leo A. Handel

Review by: Eli P. Cox III

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 466 KB

english, 1983

2

Family Purchase Decision Making and the Process of Adjustment

Journal:

Journal of Marketing Research

Year:

1975

Language:

english

File:

PDF, 1.34 MB

english, 1975

3

Determinance versus Importance in Bank Selection Criteria A Reply

W. Thomas Anderson, Jr. and Eli P. Cox III

Journal:

Journal of Marketing

Year:

1977

Language:

english

File:

PDF, 545 KB

english, 1977

4

Bank Selection Decisions and Market Segmentation

W. Thomas Anderson, Jr., Eli P. Cox III and David G. Fulcher

Journal:

Journal of Marketing

Year:

1976

Language:

english

File:

PDF, 975 KB

english, 1976

5

The Optimal Number of Response Alternatives for a Scale: A Review

Journal:

Journal of Marketing Research

Year:

1980

Language:

english

File:

PDF, 3.28 MB

english, 1980

6

Reappraising Mail Survey Response Rates

Eli P. Cox, III, W. Thomas Anderson, Jr. and David G. Fulcher

Journal:

Journal of Marketing Research

Year:

1974

Language:

english

File:

PDF, 253 KB

english, 1974

7

Scientific Inquiry and the Social Sciencesby Marilyn B. Brewer; Barry E. Collins

Review by: Eli Peace Cox III

Journal:

Journal of Marketing Research

Year:

1983

Language:

english

File:

PDF, 478 KB

english, 1983

8

Psychology, marketing and warnings research: Bridging the gap between consumer theory and warning practice

Michael S. Wogalter, Eli P. Cox III

Journal:

Psychology and Marketing

Year:

1998

Language:

english

File:

PDF, 65 KB

english, 1998

9

A Research Primer for the Social and Behavioral Sciencesby Miriam Schapiro Grosof; Hyman Sardy;Social and Behavioral Science Research: A New Framework for Conceptualizing, Implementing, and Evaluating Research Studiesby David R. Krathwohl

Review by: Eli P. Cox, III

Journal:

Journal of Marketing Research

Year:

1987

Language:

english

File:

PDF, 242 KB

english, 1987

10

The Design and Understanding of Survey Questionsby William A. Belson

Review by: Eli P. Cox III

Journal:

Journal of Marketing Research

Year:

1982

Language:

english

File:

PDF, 567 KB

english, 1982

11

Assessment of shifting global competitiveness: Patent applications and grants in four major trading countries

Masaaki Kotabe, Eli P. Cox III

Journal:

Business Horizons

Year:

1993

Language:

english

File:

PDF, 2.16 MB

english, 1993

12

The Mismeasure of Man: Stephen Jay Gould, W.W. Norton & Company, New York, 1981, 352 pages, $14.95

Journal:

Journal of Business Research

Year:

1983

Language:

english

File:

PDF, 265 KB

english, 1983

13

A Cost/Benefit View of Prepaid Monetary Incentives in Mail Questionnaires

Journal:

Public Opinion Quarterly

Year:

1976

Language:

english

File:

PDF, 201 KB

english, 1976

14

The American franchise revolution: A new management thrust: Robert J. Emmons Burton House, Newport Beach, Calif., $2.95

Journal:

Business Horizons

Year:

1971

Language:

english

File:

PDF, 92 KB

english, 1971

15

Relational Characteristics of the Business Literature: An Interpretive Procedure

Eli P. Cox III, Paul W. Hamelman and James B. Wilcox

Journal:

The Journal of Business

Year:

1976

Language:

english

File:

PDF, 319 KB

english, 1976

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